1. noun
    a statement intended to inspire confidence; "the President``s assurances were not respected"
  2. noun
    a binding commitment to do or give or refrain from something; "an assurance of help when needed"; "signed a pledge never to reveal the secret"
  3. noun
    freedom from doubt; belief in yourself and your abilities; "his assurance in his superiority did not make him popular"; "after that failure he lost his confidence"; "she spoke with authority"
  4. noun
    a British term for some kinds of insurance